Calling all chocoholics! Orion Choco Pie is the ultimate anytime treat. Imagine two layers of soft, chewy chocolate cake sandwiching a rich, creamy marshmallow center. Coated in delicious Belgian chocolate, it’s a delightful bite of happiness in every pack. Orion wanted to share the same joy with people, remind them of the good old days and increase the sales using influencer discounts.
Strategy
Valentine’s Day is the season of love, that’s what Orion Choco Pie does to people’s lives. To create brand recall and increase its sales on Valentine’s Day. Our team hand picked food bloggers and mom bloggers (micro creators) for this campaign – Archit Agarwal, Isha Manju and Harpreeth Suri.
The content showed the viewers how Orion Choco Pie can be used to make good times better. Surprising their partners on the special day, sharing the various dessert recipes with their followers. To boost people online to buy the product, influencers shared their discount codes in the caption that gave users a 25% off coupon along with the campaign hashtag #ValentinesdayWithOrion.
